The Potato: an original Snapchat character with over a billion impressions
The Potato is an AR character created by Phil Walton. The original Lens has more than 1.7 billion impressions, and the family of 80+ official variants has passed 4 billion, averaging roughly 193 million impressions a month.
- 1.7 billion+
- impressions on the original Lens
- 4 billion+
- impressions across 80+ official variants
- 193 million
- impressions a month, on average
What it is
A simple potato with a face that people put on their own, on video calls, in group chats, and in their posts. Personal use is free and always will be, and that open door is how the character spread.
Brand and entertainment work
The Potato has appeared in Taco Bell's national "Potatoes Are Back" campaign, music videos, commercials, late-night television, and feature films.
What The Augury does with it
- Builds custom variants, animation, and Lenses for licensed campaigns.
- Manages commercial licensing: campaign, annual channel, named-show, paid media, merchandising, and category exclusivity. See licensing terms.
Facts
- Creator: Phil Walton.
- Platform: Snapchat.
- Registered U.S. copyright PA0002292014, first published 2019.
Want the Potato in your campaign?
Tell us the concept, channels, term, and budget range. Scoped inquiries receive a proposal, typically within a week.