Home / Snapchat Lenses
Custom Snapchat Lenses for brands, campaigns, and creators
A Snapchat Lens is an interactive AR effect that people open in the Snapchat camera. The Augury designs and builds custom Lenses (face effects, world effects, games, and branded characters) in Snap's Lens Studio, then takes them through Snap's review and launch.
What we build
- Face Lenses. Transformations, stylized 3D characters, and machine-learning-powered effects designed to get a reaction.
- World Lenses. 3D characters and objects placed in the room around the user.
- Games and interactive Lenses. Playable experiences with scoring, goals, and replay value.
- Image-marker AR. Effects that launch when the camera sees a poster, package, badge, or sign.
- Branded and recurring characters. Original characters built to be reused across a campaign, like the Potato.
- TikTok Effect House effects. Effects built for TikTok's creator tools.
- Custom AR avatars for streamers. Personalized effects for live channels and video calls.
What it costs to publish
Snap says Lens Studio is free to use and publishing a Lens to Snapchat has no fee. The cost of a Lens is the design and development behind it, so each project is quoted individually.
Who it's for
- Brand marketers and agencies running campaigns on Snapchat.
- Entertainment and media companies promoting a show, film, or character.
- Streamers and creators who want a signature effect.
Measuring results
Snap provides analytics for Lenses, including reach and engagement. We shape each Lens around your campaign goal and agree how you'll read the results before launch.
Lenses you can try
Open any of these in Snapchat.
Related
Tell us what you want to build.
Send the platform, audience, timing, and a budget range. You'll get a scoped proposal.